| Tatler's dog, Alan, dies in bizarre revolving door accident|
|To the thousands who followed his Twitter updates, he offered an insight into the glamorous high society world of Tatler magazine, not to mention a reliable stream of pictures and words of wisdom.|
Yet those whose lives were touched by Alan TBH Plumptre, the magazine's miniature long-haired dachshund, are in mourning after news broke that he had died in an accident involving a revolving door at the magazine's HQ in central London.
The dog, known as @TatlerAlan on Twitter – where he had more than 2,500 followers in life and has accumulated more in death – died despite the arrival of two fire engines and about 10 firefighters at the office in Mayfair at 2pm on Monday afternoon.
"Firefighters worked to rescue Alan but he died at the scene. We left about an hour later," said a fire brigade spokesman.
London ambulance service said paramedics treated a man for shock at the scene but that he was not taken to hospital.
Jennifer George, the editor's assistant and events manager at Tatler, tweeted: "Yesterday my tiny much-loved man Alan passed away in a tragic accident. Thank you to all that were there to help, all the kind wishes and all who followed @TatlerAlan. He was so awesome & so very loved." She also shared the last photo she took of the pet, adding: "Handsome as ever."
Daily tweets about Alan's life – such as "morning yoga sesh. Nailing the Cobra" – had attracted legions of fans.
A Condé Nast spokesman said: "There was an accident at the reception of Vogue House and sadly the dog did pass away."